Amour Recruitment is currently recruiting for a internal Marketing Executive!
Purpose of the Role:
Combines marketing and social media management skills to architect and enhance company social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. To include keeping social media channels updated, seeking out new social media avenues & campaigns and ways of connecting with audiences.
Responsibilities of the Role:
Online:
- Grow and expand company social media presence into new & emerging social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Manage the social media content for the directors
- Research and monitor activity of company competitors
- Manage social media communications
- Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimise visits
- Optimize content following search engine optimization (SEO) and pay-per-click (PPC)
- Build mailing list of GDPR compliant contacts to market to
- Design and execute email marketing campaigns
Offline:
- Creating presentations to use internally
- Presentations for client visits
- Generate brochures & marketing literature
- Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
- Create dynamic written, graphic, and video content
- Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
- Analyse and report audience information and demographics, and success of existing social media projects
- Propose new ideas and concepts for social media content
- Collaborate with industry thought leaders and experts on guest articles
Team:
- Internal communications
- Ensure brand consistency in marketing and social media messages by working with various company department members
- Work as part of a team to develop large social media campaigns
Success – how is the role measured?
- Create social media engagement
- Relationships with industry thought leaders and experts
- Leads generated – number of candidates applying for vacancies
- Website traffic
Qualities required to excel in the role:
Knowledge – what do you need to know?
- Marketing best practice
- Use of relevant software
- Industry market trends
- Social media platforms
Skills – what do you need to do well?
- Planning
- Communication
- Personal organisation
- Innovation
- Design
- Decision making
- Problem-solving
For more information please apply and get in touch today!